I’m a pretty compulsive comparison-shopper (that is, a compulsive comparer — I don’t actually buy very much, as seen by my 4-year-old Creative Zen). I’m also a wannabe tech geek. So I read a fair number of reviews of TVs, digital cameras, MP3 players, printers, etc. And I’d say a good three-quarters of them are infuriating — because they barely discuss the one or two key aspects of a product that normal consumers care about.
Take two recent reviews from PC Magazine and PC World. PC Mag gave four stars (out of five) and an Editor’s Choice award to the Westinghouse TX-52F480S 52-inch LCD. I still have an old 32-inch CRT set, so I’m always on the lookout for good flat-panel tellies to file away for when we’re ready to upgrade. But despite the rating, this review was absolutely no help in my mental TV search.