Monthly Archives: January 2011

The ‘game mechanics’ misnomer: Why gamifying the news is so challenging

Chris O’Brien of the San Jose Mercury News has launched NewsTopiaville, an interesting project that will “explore how game mechanics can be applied to reinvent the way we produce, consume and interact with news.” The project is ambitious, interesting, and worthwhile.

But I want to clarify something about the term “game mechanics,” which I think is being misused — or at least oversimplified — in the gamification discussion. Without understanding the term’s fuller context, there’s a risk of masking the challenges of gamifying the news.

In the gamification discussion, “game mechanics” typically refers to (in O’Brien’s words) “features like leaderboards, progress bars, rewards, badges, and virtual goods.”

These are indeed game mechanics; I would categorize them as “motivational” or “psychological” mechanics.* (UPDATE: See footnote for another definition.) They can be a big part of what makes people keep playing a video game — what makes us want to play for just five more minutes (which inevitably turns into two hours) to reach the next goal.

But motivational mechanics are not the only kind of game mechanics.

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