Daily Archives: November 20, 2009

Why Sony’s iTunes competitor will fail – and how they could (but won’t) make it work

Back when the Playstation 3 was in the works, I wrote a lot about Sony’s misguided strategy for the console. My doomsday scenarios haven’t come true, but the company is definitely struggling — losses are projected at $674 million this year after $2.6 billion in losses last year, according to BusinessWeek. (“The two worst-performing products: TVs and video games.”)

So it’s great to see Sony has more dynamite ideas up its corporate sleeve. Like building an iTunes-like service. Because everyone knows consumers are looking for yet another site where they can pay to download movies/shows, music, and books!

Surely Sony has some secret sauce that’ll make this service stand out from the zillions of other similar services, both living and dead. Take it away, BusinessWeek:

Sony will try to differentiate its service from iTunes. One example: Users will be able to upload videos shot on camcorders, save photos taken with digital cameras, and post other digital content to their personal online accounts. … At some point down the road, Sony would consider letting independent software developers create applications for the service, much the way Apple does for its iPhone.

[Slaps forehead as crickets chirp.]

Continue reading

Advertisements