Daily Archives: February 25, 2008

Diablo Cody wins for Lamest Punk Oscar Statement

Few things are more annoying than celebrities-slash-“artists” taking meaningless faux-stands against the celebrity and public relations machines that drive American pop culture. My all-time favorite example is Kurt Cobain wearing a “Corporate magazines still suck” T-shirt on the cover of Rolling Stone. Because, you know, that’s so much more punk than simply turning down requests for an interview and not appearing on the cover of the country’s biggest music magazine. He took a stand, maaaan.

Anyway, Juno screenwriter Diablo Cody joined these esteemed ranks when she totally refused to wear designer Stuart Weitzman’s diamond-studded shoes on the Oscars red carpet Sunday. See, she found out they cost like a million dollars — and there are people starving in Haiti, maaaan. I totally believe her when she writes things like this on her MySpace blog:

I must have somehow missed the part where my shoes cost a MILLION FUCKING DOLLARS and my “choice” of footwear would be publicized nationwide. I honestly thought they were just sparkly shoes. Mr. Weitzman did mention that the diamonds were real when I tried them on, but I’m not Nancy Rockman, Expert Gemologist. I didn’t, you know, bust out my miniature spyglass and assess the potential worth of my kicks.

She just thought that they were sparkly shoes, people! How could she possibly have known that Weitzman makes a special pair of shoes for one rising star every year?! Doesn’t every actress wear zirconia-encrusted shoes on the red carpet? It’s not like Weitzman told her how expensive the shoes were, right? Oh, he did? Okay, well at least she wouldn’t participate in any other over-extravagant red carpet traditions, right? Uh — wearing a Dior dress doesn’t count, does it? Surely those sparkly things at the neckline were just zirconia! And anyway, why would she have agreed to wear the shoes when she’s doing everything possible to stay out of the public eye? According to her blog,

I would never consent to a lame publicity stunt at a time when I already want to hide.

Really, folks, just leave her alone! She doesn’t want to talk anymore about how she was just a li’l stripper-turned-blogger-turned-screenwriter before Juno, or about her book, or her Entertainment Weekly column. She’s way too real and punk for any of that kind of self-promotion.

Just leave her alone and let her wear her Dior and act like she’s Avril Lavigne’s punker/realer big sister in peace. And then read her blog about it.

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SNL’s ‘Milkshake’ miss and the limits of viral video fads

Saturday Night Live’s first post-strike episode was surprisingly solid, thanks to Tina Fey and her love of slightly sexist humor and poop jokes. Only one sketch bombed (a TMI drunken wedding toast) and an otherwise brilliant Rock of Love parody was ruined by Amy Poehler’s annoying one-legged farter (topic for future consideration: why SNL still bothers to come up with “characters” and why SNL characters and catch phrases were ever big deals in the first place).

The most interesting sketch came near the end, when a scene opened on Bill Hader doing a spot-on Daniel Plainview impression inside what turned out to be an old-fashioned soda shop. Sure enough, it was an “I Drink Your Milkshake” sketch. And it got an interesting audience response — not crickets or forced laughter, but what seemed to me to be chuckles of sheer bafflement. Most of the audience simply didn’t know what was going on. (The biggest laugh line was Kenan Thompson joking that Hader would get a cold from his shake — hardly a reference to the original gag or the movie.) It was a great lesson in the limited reach of Internet fads and viral video.

The sketch is based on a scene from There Will Be Blood in which Daniel Day-Lewis’ crazed oilman shouts “I drink your milkshake!” I haven’t seen the movie yet, but I gather it’s roughly equivalent to Borat saying “I crush her” only more violent. Various geniuses made viral videos parodying the line, or mashing it up with the Kelis song “Milkshake,” or otherwise creating Internet hilarity. New York Magazine’s Vulture blog called it (only semi-sarcastically, as far as I can tell) “2008’s fastest-growing catchphrase” and provided a guide to its proper usage. Various non-NYC-insidery-blog media outlets picked up on what the cool kids were blogging about, and soon you had the Associated Press noting in its Oscar roundup:

Despite the art-house nature of “There Will Be Blood,” Day-Lewis’ performance has seeped its way into popular culture. A line he bellows during the film’s stunningly violent climax — “I drink your milkshake!” — has become a bit of a catch phrase.

Note the hedge “a bit.” Judging by the response to SNL’s milkshake sketch, the catch phrase hasn’t seeped very far beyond the in-the-know audience from which it came. It’s saying a lot if Saturday Night Live’s audience — not a hip bunch like the Daily Show crowd, but probably a good barometer of general pop culture awareness — missed the joke.

The sketch is a good reminder of how even the Internet’s top pop culture blogs are still pretty self-contained and inter-referential and off the general population’s radar. The same thing happened last year when Best Week Ever discovered “Chocolate Rain.” They tried to turn their discovery into a pop culture phenomenon; viral vid parodies ensued; and “Chocolate Rain” singer Tay Zonday appeared on Jimmy Kimmel’s show — again, to the audience’s utter bafflement.

I Drink Your Milkshake and Chocolate Rain are both fascinating examples of pop culture’s real-time, Internet-era metamorphosis. Their narrow reach, and the hipster blogs’ attempts to recreate old-school fads like catch phrases and characters in viral video form, show that maybe things aren’t changing as quickly as we thought.