The New York Times provided a hilarious example of newspapers’ self-enforced irrelevancy the other day, when they attempted to write about Jimmy Kimmel’s “I’m Fucking Ben Affleck” response to Sarah Silverman’s “I’m Fucking Matt Damon” video. The article is meant to show the Times is totally plugged into the viral vidgeist — but of course it serves only to show how out of touch and prude newspapers are.
As Vulture points out, “The entire article is a masterpiece of tortured syntax that deftly removes all humor from the videos.” Here are the best parts, as flagged by Vulture:
“A satiric video in which Mr. Kimmel, the host of the ABC late-night talk show Jimmy Kimmel Live, talks enthusiastically — jokingly, we are led to believe — about his sexual relationship with Ben Affleck, has been a huge hit online. …
“After Ms. Silverman revealed that she was hooking up with Mr. Damon — everywhere, it seemed, and all the time — Mr. Kimmel vowed to take his revenge. … Most of the lyrics of Mr. Kimmel’s and Ms. Silverman’s songs are too graphic to be repeated here. One vulgar word describing the coital relations between, on the one bed, Ms. Silverman and Mr. Damon, and on the other, Mr. Kimmel and Mr. Affleck, was repeatedly bleeped out for the broadcast of each video.”
Never mind the priceless juxtaposition of New York Times second-reference style with the subject (Mr. Kimmel is fucking Mr. Affleck — must show the proper deference!). Could the Times possibly have written a more unironic, monocle-wearing ode to their own dowdiness? It’s not just the language dodge, which is bad enough. They’re still writing about comedy bits with a straight face — the way the Times probably wrote about that just wonderfully droll Church Lady in 1988.
This was a one-off (two-off, really) viral video attempt. Proper responses include laughing and forwarding to a friend; watching a second time; ignoring; and writing a blog post about the inevitable and annoying response videos. Responses that show you don’t get it include: writing a long article simply summarizing the videos — even while blushing and hiding from the central joke — and treating them like big productions that need to be explained and reported on.